Brand kit
One GetCrocked, everywhere.
A digital slow-cooker magazine · Est. 2011 · Celebrating our 15th year. Every page, header, footer, email and post uses the logo, colors, type and voice on this page.
Logo
Lockups & colorways
Full wordmark on paper. Clear space around the lockup equals the height of the slow-cooker mark. Never stretch, recolor by hand, or place on a busy photo without a scrim.
Reversed wordmark for ink bands, footers and cover photos. All logo files are transparent PNGs.
Issue colorways — one per day, in rotation
ink
raspberry
aubergine
terracotta
forest
plum
Color
Palette & codes
Raspberry
#DA386E
primary
Single accent: links, buttons, eyebrows
Raspberry glow
#F86680
primary-glow
Gradients and hover states
Ink
#141317
ink / secondary
Headlines and dark editorial bands
Paper
#F8F6F4
paper
Page and section backgrounds
Slate
#5E5C63
muted-foreground
Captions, meta, bylines
Rule
#DFDEDB
border
Hairlines and dividers
Night
#0C090E
background (dark)
Dark-mode canvas
Night raspberry
#F85E85
primary (dark)
Dark-mode accent
Raspberry is the only accent. Everything else is paper, ink and one hairline rule — that restraint is what makes the magazine feel clean.
Type
Typography
Archivo Black
Display / headlines · font-display
Slow food, fast mornings
Tight tracking (-0.02em), sentence case, never all-caps at large sizes.
Hind
Body copy & UI · font-serif / font-sans
Brown the beef in the morning, set the cooker to low, and dinner takes care of itself.
17.5px base, 1.6 line height for recipe steps and stories.
Hind — uppercase
Eyebrows & labels · font-sans
IN THE SLOW COOKER TODAY
11px, bold, 0.25em letter-spacing for department labels.
Voice
How GetCrocked sounds
Always
- Warm, practical, first-person from Jenn
- Short sentences; dinner-table plain English
- Time and effort up front (“10 minutes tonight, 6 hours tomorrow”)
Never
- No hype words, no clickbait, no fake urgency
- No “our editors” — everything is written by Jenn
- No jargon or chef-speak
Mission: Help families eat together easily — one slow-cooker recipe, every single day. Founded by Jenn Bare in 2011.